In the panned economic competition, country marketing is considered a useful tool for the country promotion of your brand and target-market the potential-market. Especially for the tourism sector, country marketing is more important role in the image promotion of the destination. Thai Nguyen is a tourist point located at the "gateway to the North-East", the owner of a system of natural tourism resources and humanities tourism resources as: Nui Coc lake, ATK - Dinh Hoa, space of Tan Cuong Tea Cultural... However, Thai Nguyen tourism has not yet developed with the inherent potential. Therefore, the application of country marketing to promote image of "The mount wind Capital"' is necessary.