Research customer behavior ecommerce is very important for business. In E-commerce, there are additional factors affecting online shopping behavior of customers such as factor of devices using procurement
Payment factors
Factors affecting the online forums
Influencing factors from relatives
Element of personal preference
other demographic factors. The study and assess the impact of factors affecting that helps marketers to understand the shopping behavior of Ecommerce customers to adjust their strategies and decisions. The authors expect the results of this research will be useful for E-marketers, businesses, researchers, and others in their decisions, and adjusting the decisions.