The purpose of the study is business strategic planning for Khanh Hoa forest and sea products joint- stock company to 2020. Research methodology is based on using IFE, EFE matrix analysis and coordination strategic groups through SWOT matrix. Research results showed that new opportunities and threats in business of Khanh Hoa forest and sea products joint- stock company, which the company have ever used them because the company only interested in producing business plans each year but less attention to the determination of objectives and strategy implementation. The study proposes a number of solutions contributing to the success of chosen strategy, especially, solutions for research and development, solutions for marketing.