Nâng cao chất lượng dịch vụ tại agribank - chi nhánh khánh hòa

• Tác giả: Thị Nguyệt Nguyễn, Văn Ngọc Nguyễn
• Ngôn ngữ: vie
• Ký hiệu phân loại: 332.1 Banks
• Thông tin xuất bản: Khoa học Công nghệ Thủy sản, 2014
• Mô tả vật lý: 160-165
• Bộ sưu tập: Metadata
• ID: 655061

Tóm tắt

The purpose of this study was to evaluate the quality service at the Agribank - Khanh Boa branch, on the basis of which proposed a number of measures to improve quality service for bank branches in the future. Qualitative research methods and quantitative were applied. Analysis of 168 sample results collected directly from individual customers and organizations that have used services at the Agribank - Khanh Boa branch, showed that there are three factors that affect customer satisfaction. In diminishing order they are: (i) Empathy-Image, (ii) Reliability and (iii) Responsiveness.