Hoàn thiện công tác quản trị quan hệ khách hàng tại ngân hàng agribank - chi nhánh nghệ an

• Tác giả: Huy Tựu Hồ, Đình Dũng Nguyễn
• Ngôn ngữ: vie
• Ký hiệu phân loại: 658.8 Management of marketing
• Thông tin xuất bản: Khoa học Công nghệ Thủy sản, 2014
• Mô tả vật lý: 105-111
• Bộ sưu tập: Metadata
• ID: 655088

Tóm tắt

 The paper s purpose is to understand and suggest solutions to improve CRM at Agribank - Nghe An Branch. The paper focuses on three main problems in CRM at the Branch including: (1) Classification and identification of customers
  (2) Customization and interaction with customers
  and (3) Increasing customers' values. The paper shows the most basic and important shortcomings in CRM at the Branch and suggests a comprehensive set of solutions from (1) Building and analyzing customers' data
  (2) Target customer selection and customization
  to (3) Building programs to increase values for customers. For the new issue of CRM at a small bank branch, the paper has high reference value for the Branch management board as well as other branch in the total system of Agribank Vietnam.