Inside the Minds : The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands

• Tác giả: Joe Grimaldi
• Ngôn ngữ: eng
• ISBN-10: 1587622319
• Ký hiệu phân loại: 659 Advertising and public relations
• Thông tin xuất bản: USA : Aspatore Books, 2003
• Mô tả vật lý: 137 tr. ; , 24 cm
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 6828
• Chủ đề: 1. Công nghệ quảng cáo

Tóm tắt

Inside the Minds—The Art of Advertising—Leading Advertising CEOs on Generating Creative Campaigns & Building Successful Brands Brandtailing—Advertising at the Speed of Smart Breakthrough Advertising—A Mix of Science & Art A Few True Golden Rules—Keep Current, Be Curious, Never Stop Listening Developing a Strategic Platform—You Can’t Just Wing It Company to Customer Relationship—The Business of Building Businesses Beyond Traditional Boundaries—Being Creative & Inventive The Future of Advertising—Merging with Entertainment How Advertising Works—Common Sense & Clarity Assessing Good Creative— 0 of Value for Every Dollar Spent Active Branding—Combining Branding & Direct Marketing.