OBJECTIVE: Dieting is a known risk factor for disordered eating, yet many college women engage in this behavior. Given the popularity of diets, and the risks associated with dieting, it is important to enhance understanding of dieters' experiences. This study utilized a qualitative approach to investigate college women's experiences of dieting. PARTICIPANTS: Eighty-four woman-identifying undergraduates [42% White, 24% Asian, 20% Black, 14% other
Mage = 19.18 (1.77)] who endorsed dieting were included in the study. METHODS: Participants provided short-answer responses to open-ended questions. Data were analyzed using a thematic analysis approach. RESULTS: The following themes were identified: A complicated relationship, variability of experiences, and social factors. Subthemes highlighted the complexity of college women's dieting behavior. CONCLUSIONS: Results provide important insight into college women's dieting experiences and their consequences. Future qualitative research should aim to understand how to apply these findings to eating disorder prevention efforts.