OBJECTIVE: The current study examined how college students search online for mental health information and the impact of these searches on mental health literacy, stigma, and help-seeking. METHOD: Undergraduate participants ( RESULTS: Participants who conducted an online search demonstrated greater mental health literacy including optimism about psychotherapy, and lower levels of certain types of stigma, but lower willingness to seek/recommend professional help. Participants were more likely to recommend professional help for a friend compared to themselves. CONCLUSIONS: Online searches for mental health information have the potential to increase mental health literacy. Universities can harness the Internet to reduce help-seeking barriers but should also address when it is appropriate to engage in self-help versus seek professional help.