As people commonly observe dog behaviors like the sudden bursts of physical movement colloquially known as "zoomies," and the canine penchant for sticking their nose out of car windows and for sniffing intently in dog parks, it is not surprising that people generally believe dogs learn and communicate by smell. While people generally discount their own olfactory sensitivity and the importance of smell overall, humans also learn and communicate by smell, in some cases even better than dogs. In this article, we discuss why this information exchange matters for learning and memory and why virtual meetings don't pass the sniff test.