Image and video articles have been increasingly used in scientific literature. These articles provide an improved understanding of a specific topic, enhance accessibility for people with reading difficulties, and play significant role in educational, scientific, and social contexts. Nevertheless, the quality of the articles still needs considerable improvement. The current article aims to review the role of image and video articles in scientific communication, discuss the technical and ethical aspects of creating image and video content, and provide recommendations for authors, reviewers, and editors. In terms of technical aspects, clear and high-resolution visuals, as well as adherence to the requirements (video structure, acceptable formats, etc.) of the targeted journal are required in image and video articles. In terms of ethical aspects, the existence of a statement on patient(s)' written informed consent for the publication of their visual data should be ensured. In order to enhance science communication, submission of image and video articles should be encouraged.