Polyethylene color masterbatches containing pigment RED 122, 2,9-dimethylquinacridone, ((2,9-dimethyl-5,12-dihydroquinolino[2,3-b]acridine-7,14-dione) modified by the pulverization method in ball mills were obtained. As pigment-modifying agents, isobutyltrimethoxysilane IBTMS and octyltrietoxysilane OTES were used. The viscoelastic properties of the prepared masterbatches were investigated by using an oscillation rotational rheometer. The impact of the 2 wt.% of coloring masterbatch on the rheological behavior of polyethylene during processing at 170 °C was analyzed. Storage shear modulus G', loss shear modulus G", complex viscosity η* and loss factor tan δ were analyzed. Modification prevents the agglomeration of modified pigment particles in the masterbatch, leading to a significant increase in the storage shear modulus G', from 13.83 kPa (masterbatch containing pigment RED 122) to 58.74 kPa (pigment modified with 2 wt.% of IBTMS) and 49.67 kPa (pigment modified with 2 wt.% of OTES). The analysis of the continuous relaxation models showed that the modified pigment influenced the relaxation of melted polyethylene. The tendency of the silane-modified pigment to create its "own structure" in the polyethylene carrier via particle-particle interactions was estimated based on rotational tests at low and high shear rates. The larger area of viscosity loops was determined at 170 °C for the masterbatch containing 1 wt.% of OTES-modified pigment, 2574.44 Pas(1/s), as compared with the reference masterbatch, 464.88 Pas(1/s). The Carreau and Carreau-Yasuda viscosity models were applied to analyze the flow curve and the changes in viscosity as a function of the shear rate. After pigment modification, the zero shear viscosity µ