Fish sustainability has become an ever more important issue in recent years, as increases in consumption are leading to overfishing practices, resulting in the depletion of the seas and environmental damage. Therefore, fish companies have been adhering to sustainability programs, although these sustainable practices are not well valued and thus well known by end consumers. Therefore, this study aimed to assess the impact of sustainability label information on the hedonic perception of a consumer group regarding two fish species threatened by overfishing: European anchovy (