For decades, the world has faced growing floods of lifestyle-responsive, chronic, non-communicable diseases (cNCDs). Though obesity is certainly the most discussed flood, there are more - prominently including type 2 diabetes, hypertension, and metabolic dysfunction-associated fatty liver disease. Unfortunately, public health has yet to solve the riddle as to how to effectively mitigate these floods' currents or consequences despite in some cases successfully effecting behaviour changes through interventions.