Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

• Tác giả: C. C Chapman, Ann Handley
• Ngôn ngữ: eng
• ISBN-10: 0470648287
• Ký hiệu phân loại: 658.872 Telemarketing and direct marketing both formerly 658.84
• Thông tin xuất bản: Hoboken, N.J. : Wiley, 2011
• Mô tả vật lý: xxii, 282 p. : , ill. ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 71459
• Chủ đề: 1. Internet marketing; 2. Social media; 3. Web sites--Design

Includes bibliographical references and index.

Tóm tắt

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.