OBJECTIVE: Emotion measurement is central to capturing acute alcohol reinforcement and so to informing models of alcohol use disorder etiology. Yet our understanding of how alcohol impacts emotion as assessed across diverse response modalities remains incomplete. The present study leverages a social alcohol-administration paradigm to assess drinking-related emotions, aiming to elucidate impacts of intoxication on self-reported versus behaviorally expressed emotion. METHOD: Participants ( RESULTS: The relationship between self-reported and behaviorally expressed emotion diverged significantly across beverage conditions: positive affect: CONCLUSIONS: Findings highlight effects of acute intoxication on the convergence and divergence of emotion measures, thus informing our understanding of measures for capturing emotions that are most proximal to drinking and thus most immediately reinforcing of alcohol consumption. (PsycInfo Database Record (c) 2025 APA, all rights reserved).