Traditional methods of displaying stimuli in eyewitness memory research, such as mock crime videos, are often criticised for lacking ecological validity. To overcome this, researchers have suggested using virtual reality (VR) technology to display the stimuli as it can promote a sense of presence, leading to real-world responses. However, little research has compared VR with traditional methods to demonstrate this enhanced validity. In Study 1, 54 participants viewed a mock crime video on screen or in VR while their heart rate was recorded, then completed measures of presence and emotion, and had their recall tested after 10 min. In Study 2, 74 participants' recall was tested after a 7-day delay and included a more in-depth exploration of emotional experience. In both studies, participants in the VR group reported a statistically significant increase in their sense of general presence, spatial presence, and involvement in the scene
however, there was no statistically significant difference in recall between the groups. Participants in the VR group had a statistically significant increase in heart rate in Study 1 only, and emotional experience in Study 2 only. The findings of this research suggest that VR may provide a more ecologically valid eyewitness experience than videos, without impacting participant memory or wellbeing. The findings of the current research are discussed in relation to previous literature and implications for experimental eyewitness memory research.