INTRODUCTION: The current study surveyed collegiate student-athletes regarding their perceived level of importance surrounding 30 previously derived and empirically obtained athletic values to improve viability of sport psychological practices. METHODS: A total of 162 student-athletes enrolled in a private Midwestern NCAA Division 1 university within the United States of America completed tasks asking them to sort and rate utilized values based upon perceived importance surrounding athletic performance and sustained excellence. RESULTS: Results revealed a hierarchy of athletic values, favoring intrinsic values, useable when emphasizing the importance of value-driven behavior in applied sport psychological practices. Minimal differences were seen across gender, ethnicity, sport classification, and other comparative groups. DISCUSSION: Current results may help inform sport psychological practice while working within value-based frameworks.