Philosophers have long debated whether moral virtue contributes to happiness or whether morality and happiness are in conflict. Yet, little empirical research directly addresses this question. Here, we examined the association between reputation-based measures of everyday moral character (operationalized as a composite of widely accepted moral virtues such as compassion, honesty, and fairness) and self-reported well-being across two cultures. In Study 1, close others reported on U.S. undergraduate students' moral character (two samples