In applications ranging from photon-energy conversion into electrical or chemical forms (such as photovoltaics or photocatalysis) to numerous sensor technologies based on organic solids, the role of supramolecular structures and chromophore interactions is crucial. This review comprehensively examines the critical intermolecular interactions between organic dyes and their impact on optical properties. We explore the range of changes in absorption or emission properties observed in molecular aggregates compared to single molecules. Each effect is dissected to reveal its physicochemical foundations, relevance to different application domains, and documented examples from the literature that illustrate the potential modulation of absorption or emission properties by molecular and supramolecular structural adjustments. This work aims to serve as a concise guide for exploiting supramolecular phenomena in the innovation of novel optical and optoelectronic organic materials, with emphasis on strategic application and exploitation.