"Written from the bottom-up perspective of the engineer or scientist on a product design team, Materials and Innovative Product Design introduces business, economics, and strategic product development to the materials specialist and demystifies materials selection for other members of the design team and manufacturing management. Using case studies from innovative organizations, such as ASS, and successful start-ups, such as NDC, Day4Energy, and Metoxit, Gessinger illustrates how the integration of different engineering and business disciplines can fuel innovation in the design process. By addressing the real world needs of innovators, this book allows the reader to unlock the potential of the new materials types that have been changing the face of product design and deploy an integrated business approach to materials selection and the design process."--BOOK JACKET.
Includes bibliographical references and index.