Indium tin oxide (ITO) has been widely investigated for optoelectronic applications. However, the current study focuses on the thermoelectric aspects of ITO thin films. The thermoelectric transport properties of ITO have been further improved through a facile method of silver (Ag) incorporation into ITO thin films. The Ag incorporation introduces a secondary phase, as inferred from detailed structural characterizations, which leads to the creation of heterogeneous interfaces that help in tuning the thermoelectric properties. These interfaces act as carrier scattering centers which lower the carrier's mobility and result in a simultaneous enhancement of the electrical conductivity and Seebeck coefficient. As a consequence, the power factor reached the highest value of 31.75 μW m