UNLABELLED: Cold Plasma (CP) is an innovative non-thermal technique that maintains the quality of foods. The kinetics of natural microbiota viz. aerobic mesophiles (AM) and yeasts & molds (YM) were examined within the domain of 18-30 kV, 2-10 mm juice depth, and 0-4 min treatment time. A log reduction of 3.08 and 2.32 was achieved for AM and YM, respectively, at 30 kV/2 mm/4 min. The inactivation kinetics for AM and YM were established using different kinetic models, namely Weibull + tail, Geeraerd, log-logistic, biphasic, and Coroller models. First, the suitability of model was determined according to goodness of fit (Coefficient of determination (R SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s13197-024-06091-0.