Words that work : it's not what you say, it's what people hear

• Tác giả: Frank I Luntz
• ISBN-10: 1401302599
• ISBN-13: 978-1401302597
• Ký hiệu phân loại: 808 Rhetoric and collections of literary texts from more than two literatures
• Thông tin xuất bản: New York : Hyperion, c2007.
• Mô tả vật lý: xxiii, 324 p. ; , 25 cm.
• Bộ sưu tập: NCBI
• ID: 85759
• Chủ đề: 1. Communication in politics; 2. Critical thinking; 3. English language--Rhetoric--United States; 4. Mass media and language; 5. Persuasion (Rhetoric)--Political aspects; 6. Popular culture--United States

Includes bibliographical references (p. [297]-301) and index.