The Coke machine : the dirty truth behind the world's favorite soft drink [electronic resource]

• Tác giả: Michael Blanding
• Ngôn ngữ: eng
• ISBN-10: 1101439408
• ISBN-10: 1101443405
• ISBN-13: 978-1101439401
• ISBN-13: 978-1101443408
• Ký hiệu phân loại: 338.7 Business enterprises
• Thông tin xuất bản: New York : Avery , 2010
• Mô tả vật lý: 1 online resource (375 p.)
• Bộ sưu tập: Xã hội, kinh tế, luật
• ID: 92997
• Chủ đề: 1. Bottled water industry; 2. International business enterprises; 3. Soft drink industry; 4. Coca-Cola Company--History

Includes bibliographical references and index.

Tóm tắt

An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.