Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource]

• Tác giả: Carol Megehee, Alfred Ogle, Arch G Woodside
• Ngôn ngữ: eng
• ISBN-13: 978-1849506038
• ISBN: 9781849506045 :
• Ký hiệu phân loại: 338.4791 Secondary industries and services
• Thông tin xuất bản: Bingley : Emerald Group Publishing Limited, 2009
• Mô tả vật lý: 324 p.
• Bộ sưu tập: Xã hội, kinh tế, luật
• ID: 96276
• Chủ đề: 1. Culture and tourism--Research; 2. Hospitality industry--Research; 3. Tourism--Social aspects

Tóm tắt

Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.