What makes business rock : building the world's largest global networks

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: David Fisher, Bill Roedy

Ngôn ngữ: eng

ISBN-13: 978-1118004760

Ký hiệu phân loại: 384.5506 Wireless communication

Thông tin xuất bản: Hoboken, N.J. : Wiley, 2011.

Mô tả vật lý: xvii, 281 p., [8] p. of plates : , ill. ; , 24 cm.

Bộ sưu tập: Xã hội, kinh tế, luật

ID: 97250

"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."-- Provided by publisher.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH