Complete MBA for dummies

• Tác giả: Kathleen R Allen, Peter Economy
• Ngôn ngữ: eng
• ISBN-10: 0470194294
• ISBN-13: 978-0470194294
• Ký hiệu phân loại: 658 General management
• Thông tin xuất bản: Hoboken, N.J. : Wiley, 2008
• Mô tả vật lý: xviii, 414 p. : , ill. ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 97633
• Chủ đề: 1. Business education; 2. Industrial management; 3. Information technology--Management; 4. Master of business administration degree

Tóm tắt

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.